Precise Chinese Tourists and HNWI Marketing | China Data Bank | Sentosa Hotel, Singapore
To attract tourists who are visiting Singapore to book the Sentosa Hotel
Project Overview
- Advertiser: Sentosa Hotel, Singapore
- Objective: To attract tourists who are visiting Singapore to book the Sentosa Hotel
Highlights
- To increase the hotel bookings by targeting tourists who have purchased air tickets from China to Singapore and are about to visit Singapore in the next 3 months.
Results
- The booking rate increased by 20% as compared to the same period of last year.
- The search index of Sentosa Hotel in Singapore increased by 135% during the campaign period.
