Precise Chinese Tourists Target Audience Marketing | China Data Bank | Turkish Airlines
To attract target tourists to choose Turkish Airlines when choosing their flights
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Project Overview
- Advertiser: Turkish Airlines
- Objective: To attract target tourists to choose Turkish Airlines when choosing their flights
Highlights
- The ads were targeted to all users who are interested in the routes that Turkish Airlines covers and attract the users to place their booking directly on the website.
Results
- The number of visits for booking page has increased by 500% after the campaign has launched
- The conversions have improved significantly after the campaign has launched