SEM Marketing Case on Promoting Overseas Property | Aquella, Lan Kwai Fong
Due to the impact Covid-19, the overall cost on all digital platforms has increased
Project Overview
- Advertiser: Aquella
- Objective: To target people from Hongkong, Singapore and Thailand to drive leads (sign-ups on Aquella’s website) through Google SEM.
- Challenge: Due to the impact Covid-19, the overall cost on all digital platforms has increased
Strategy
- Strategic structure planning and keywords structure, enhance ads appearance with combination of ad extension, this helps to improve impression and CTR.
Results
- The overall project conversion cost has been greatly optimized.
- Brand awareness, user retention and return visits increase.
