SEM Marketing Case Study on Driving Leads and Application for Hong Kong Education Industry Client
Strategic structure planning and keywords bidding according to monthly promotion, enhance ads appearance with combination of ad extension
Project Overview
- Advertiser: HKIL
- Objective: Increase target impression share and drive leads with strategic SEM structure planning.
Strategy
- Strategic structure planning and keywords bidding according to monthly promotion, enhance ads appearance with combination of ad extension, this helps to improve impression and CTR.
Results
- Ad appear on top 3 placement in the first page of search engine, achieving leads consistently even during pandemic.
