Taobao's First Macau 11.11 Global Livestream Party
Project Overview
- Advertiser: Taobao
- Objective: The 2020 Taobao Macau Double 11 event was planned and executed by OctoPlus. From creative and media advertising to live-streaming activities, are committed to presenting the most Macau Double 11 event with the most grounded perspective, and finally in the local market of Macau. Effectively enhance consumers’ awareness of Double 11, and the sales of Taobao Macau Station also achieved rapid growth.
Highlights
Tmall Double 11 Global Carnival is the annual festival of global e-commerce. After 12 years of development, it has become the world‘s largest shopping carnival. “2020 Macau Double 11” is the first time that it’s run by a local team in Macau and exclusively for Macau residents. It means a lot to the brand and expected to stimulate existing users and attract new users through local interest penetration and service upgrade, etc.
Idea
- Combining the local culture of Macau, while inheriting the cultural of Double 11, it also cultivates a Macau Double 11 culture with local characteristics. According to the core creative concepts in this event （ 一年一次，一同用心，澳门人的双11）, the creative TVC, cross-border marketing interaction, and the first live-streaming of ”show + sell product” were extended to achieve maximum and efficient promotion from multiple angles.
「 Macau’s Double 11 」 Creative TVC ①
Taobao Macau hopes to inject vitality into the society and provide a wealth of goods and preferential prices for everyone during Double 11 event, so as to realize the spirit of “self-blooming and carnival” for every Macau person in his industry! The double 11 spirit of Macau people is presented through the ingenious stories of people from different industries in Macau.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: Leo, the president of the Macau Cocktail Bartender Association, is dedicated to each unique cup of cocktail, and takes every customer seriously , And Leo’s creative inspiration comes from Taobao…
「 Macau’s Double 11 」 Creative TVC ②
Craftsmanship stories from different industries in Macau, their dedication in their own field, just like Taobao Macau hopes to bring Macau users the most powerful discounts, think about what you want, and let you buy treasure at a lower price.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: SORVETES, as a common memory of Macau people, this year’s business is quite different from that of previous year. However, with efforts to stick to the original taste of Macao, all efforts are worthy of expectation…
「 Macau’s Double 11 」 Creative TVC ③
The final Macau craftsmanship story comes from Taobao seller [O-moon], [O-moon] is taken from [ào mén] (Macau) homophonic, this video revolves around the theme of Macau, showing the charm of Macau.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: Taobao has many special merchants like [O-moon], Taobao hopes to help different local enterprises to walk out of Macao with their own culture and characteristics, and to show the “Spirit of Macao”.
