Target Accurate Female Consumers Audience in China with DSP campaign | China Data Bank | Mandom
To attract target audience to purchase in Tmall flagship stores
Project Overview
- Objective: To attract target audience to purchase in Tmall flagship stores
Highlights
- dentified beauty lovers, delicate female shoppers and consumers with high potential of purchasing during 618 and target them accordingly.
Results
- Post-campaign results indicated 10% sales uplift of other products.
