Target Precise Chinese Tourists to Japan Audience with DSP Campaign | China Data Bank | SHISEIDO
To attract Chinese female tourists aged 20-40 who purchased flight tickets to Japan, with high interest and high willingness to buy skincare products
Project Overview
- Advertiser: SHISEIDO
- Objective: To attract Chinese female tourists aged 20-40 who purchased flight tickets to Japan, with high interest and high willingness to buy skincare products
Highlights
- Launched a campaign with collaboration between SHISEIDO & LY.com. The campaign enhanced brand influence and trustworthiness, and achieved precise targeting to fulfill brand’s needs
Results
- SHISEIDO search volume increased by 147% during campaign period against the same period last year.
- Main products were sold out in many of the brand stores.
