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Toutiao SEM Advertising Case Studies | Education, B2B, Retail

Toutiao (Literal meaning: Headlines) or Jinri Toutiao (Literal meaning: Today’s Headlines) is the leading integrated information platform in China today. It allows hundreds of millions of Chinese netizens to understand what is happening in the world, and also allows advertisers to be known by more consumers. It is a superb content platform that recommends information to users through artificial intelligence technology. From information to knowledge, the value of Toutiao continues to increase. In addition to following top news through Toutiao, users can also gain knowledge through it.

Read more about Toutiao or contact us if you wish to understand more about the platform.

Toutiao SEM Advertising Case Studies | Education, B2B, Retail

Toutiao SEM Case Study #1

GMAC

gmac toutiao sem, toutiao ads

Project Overview

  • Advertiser: GMAC
  • Objective: GMAC is an international non-profit organization of business schools that provides products and services to academic institutions and prospective graduate management education students.

Toutiao SEM Case Study #2

CITRIX

citrix toutiao sem, toutiao ads

Project Overview

  • Advertiser: Citrix
  • Objective: Citrix Systems, Inc. is an American multinational software company. Citrix would like to promote their services to relevant target audiences that are interested in their products and services

 

Toutiao SEM Case Study #3

ONE CENTRAL MACAU

one central macau toutiao sem, toutiao ads

Project Overview

  • Advertiser: One Central Macau
  • Objective: One Central Macau is looking to promote prgrammatic video on top video site in China. Their objective is attract tourists in Macau to visit and shop in One Central and increase revenue of physical stores by targeting tourists who are in Macau or about to visit Macau.
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