Toutiao SEM Marketing for B2B Lead Generation | Sourcing Platform
Establish a high-quality campaign structure on Toutiao and carry out targeted placement on searching, help brands increase awareness and increase website conversion rate, and attract more qualified buyers and suppliers.
Project Overview
- Advertiser: HKTDC
- Objective: The brand hopes to obtain a higher total conversion rate of the website through advertising, increase sales leads and brand awareness to attract more buyers and suppliers.
Strategy
- Establish a high-quality campaign structure on Toutiao and carry out targeted placement on searching, help brands increase awareness and increase website conversion rate, and attract more qualified buyers and suppliers.
Results
- Successfully pull buyers and suppliers from offline to online
- Refine and attracts the targeted groups which set by the advertiser.
