Toutiao SEM Marketing to Promote Chinese Travellers' Booking | Marina Bay Sands, Singapore
Promoting highlight features of Marina Bay Sands and by targeting tourists who have purchased air tickets from China to Singapore and are about to visit Singapore in the next 3 months.
Project Overview
- Advertiser: Marina Bay Sands Singapore
- Objective: Marina Bay Sands Singapore would like to increase hotel bookings among China tourists.
Strategy
- Promoting highlight features of Marina Bay Sands and by targeting tourists who have purchased air tickets from China to Singapore and are about to visit Singapore in the next 3 months.
Results
- The booking rate and search index has greatly increased during campaign period.
