Video Ads - Douyin Short Video l China's Tiktok l Hang Seng Bank
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Project Overview
- Advertiser: Hang Seng Bank
- Objective:
Promote Hang Seng Bank 88th Anniversaries and to attract precise Greater Bay Area (GBA) individuals to use the services
Highlights
Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience especially GBA user groups.
Create high-quality creative short video to promote their products & services
Results
Brand awareness, attracted many quality new users and increased user interactions.