WeChat Account Content Management | Automobile Car Brand | Rolls-Royce
Project Overview
- Advertiser: Rolls-Royce
- Overview: OctoPlus manages the WeChat OA from scratch and creates content that integrates with the Rolls-Royce brand and meets the interests of WeChat users. This has enhanced brand exposure and accumulate followers at the same time.
Content Marketing
- High-quality and creative content to establish a high-end brand image.
- The entire content framework integrates with the brand concept.
Results
- The number of followers increased by 21% and the open rate increased by 11%.