WeChat Advertising l Beauty Brand | POLA
Project Overview
- Overview: By using the coverage of WeChat Moments and the ability to accurately reach, we targeted Pola’s customer groups and combine member discount activities to achieve new membership.
Content Marketing
Target people who interested in high-end skin care and beauty, combining the bonus points and gifts for Pola members. With the original promotion page button to jump to the WeChat applet of registered members;
Combine with Christmas marketing and created the WeChat advertising using “video interaction“. Highlighting the key point of WeChat advertising promotion-Pola member activities and attracting the target audience to click on the ad
Results
- Successfully attracted potential users of Pola to register as members through WeChat Moments ads to WeChat Mini Program.
