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WeChat Advertising l Data Intelligence l ICIS

WeChat Ads - ICIS
WeChat Ads - ICIS

Target

Project Overview

  • Advertiser: ICIS (Independent Chemical & Energy Market Intelligence)

  • Overview: Promote ICIS WeChat Official Account and generate business exposure in Mainland China
 

Content Angle

Content Marketing

  • B2B targeting

  • Interest targeting (Energy & Materials, Data Analysis, Financial, Trade & Procurement, etc)

Result

Results

  • Successfully attracted many new followers
  • CPA minimized
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