O2O Coupon Marketing on WeChat Miniprogram for L'Occitane
Leveraged official WeChat Mini Program for L’Occitane overseas gift package campaign
Project Overview
Advertiser: L’Occitane
- Objective: L’Occitane overseas gift package campaign
Achievement
- Leveraged official WeChat Mini Program for L’Occitane overseas gift package to build consumer trust, and at the same time, the Co-branding with WeChat’s has helped the brand to improve their influence.
- Over 200K impressions were recorded per day.
- 1000+ coupons were downloaded during the campaign.
