WeChat Live Streaming for Maternity Ecommerce Shopping
Sell products to the Official Account Fans, fans communities through KOL’s live streaming.
Project Overview
- KOL used: Xiao xiao bao ma ma (小小包麻麻), a mother & baby KOL with 8 million of fans
- Objective: To sell products to the Official Account Fans, fans communities through KOL’s live streaming.
Content / Strategy
- The KOL will make product introduction and talk about the brand stories.
- Lucky draws, discount vouchers were given during the live stream.
Results
- 130K views, 110K comments were recorded.
- Average session duration per viewer is 26.6 minutes.
- Over 15K sales of items and 2.16M RMB of sales.
