WeChat Live Webinars Marketing for HKUST EMBA
Promote HKUST’s EMBA program through live webinars on the WeChat platform.
Project Overview
Advertiser: HKUST Business School
- Objective: To promote their EMBA program through live webinars.
Content/Strategy
- New marketing strategy via hardcore new technology.
- How blockchain technology shapes the future of supply chain?
Achievement
- Around 10,000 viewers per webinar.
- Brand awareness and user retention have improved.
