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WeChat Livestream to Boost Fashion Product Ecommerce Sales

Sell products via live streaming
Eland China WeChat livestreaming
Boost Fashion Product Ecommerce Sales via WeChat livestreaming

Project Overview

  • Advertiser: Eland China
  • Objective: To sell their products via live streaming

Content / Strategy

  • Clear commission model (distribution/CPS Model) for the employees. They incentivized 10,000 employees to share the live streaming benefits on WeChat moment.
  • The brand also incubated some loyal WeChat communities and collaborate with other similar category WeChat communities. (Social Fission Marketing)

Results

  • 20M RMB of sales made in 10 live streams.
 
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OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
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© Copyright. OctoPlus Media Global Limited 2024. All rights reserved

OctoPlus Media White Logo
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
Whatsapp Weixin Envelope Skype Link
  • BD@octoplusmedia.com
  • C/26, Talon Tower, 38 Connaught Road West, Sheung Wan, Hong Kong
  • 2806D, Hanggang Fuchun Business Building, Futian District, Shenzhen, Guangdong
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore

© Copyright. OctoPlus Media Global Limited 2022. All rights reserved

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