Xiaohongshu (OA) Content Management - The Star Ferry HK
Project Overview
- Advertiser：The “Star”Ferry
- Overview：Account creation and help the account to achieve goals such as fission, promotion of activity and brand awareness.
Strategy
- Through content, attract the attention of accurate user groups to achieve followers
- Various activities and latest information helps enhance brand influence;
- Promote marketing campaign
Results
- Fans and interaction overachieved expected KPI
Xiaohongshu Paid Ads Promotion - The Star Ferry HK
Project Overview
- Objective: To increase followers and build brand awareness on Xiaohongshu
Highlight
- SEM to help build the brand content exposure as the content appears in the top few position of the search result page when users search related keywords.
Results
- No. of followers achieved more than expected KPI
