Xiaohongshu SEM: Target Search Intention on RED for Beauty Interest | Loretta, Japan
SEM to help maintain the brand content exposure in the top 8 position
Project Overview
- Advertiser: Loretta
- Objective: To gain users attention through SEM
Strategy
- SEM to help maintain the brand content exposure in the top 8 position and achieve 1+1>2 by complementing with CSEO service.
Results
- In just 2 months, number of followers exceeded 1000, impression higher than 3.5 million and number of clicks exceeded 200 k.
- In addition to the increase of impression and followers on Xiaohongshu, it also further increased sales on Tmall flagship store by 20% in 2 months.
