Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing
Summary
- We were tasked with helping a well-known shopping mall spread awareness about its promotional events, generate more traffic from Chinese tourists and raise brand influence. At the same time, we also created a digital check-in hotspot to raise further awareness, boosted by social proof.
Achievement
- A significant increase in Chinese tourists during the promotional activities, who contributed to the revenue of multiple stores in the mall
- 1,300+ engagements on Xiaohongshu
Content Angle
- Your 2019 must-go check-in hotspot in Hong Kong
- Where to shop during the Spring Festival in Hong Kong
- The 2019 playbook to shopping in Hong Kong
- A complete guide to the best shopping deals in Hong Kong
SEO keyword results
- ‘Hong Kong shopping mall promotions’: #1 on Xiaohongshu
- ‘Hong Kong luxury goods’: #8 on Xiaohongshu
- ‘Hong Kong shopping guide’: #3 on Xiaohongshu
And more…
