Zhihu Content Marketing - Increase brand awareness | Zhihu Q&A | Myfun Medical
Strengthen Myfun Medical brand exposure and enhance brand recognition through Zhihu content marketing.
Summary
- Advertiser: Myfun Medical (Located in Changning District, Shanghai, Myfun Medical is a modern specialized cosmetic surgery group hospital with over 8,000 square meters of space and a fourth-level qualification in maxillofacial surgery.)
- Objective: To increase exposure among users who have a demand for medical aesthetics, ensuring that they become aware of the brand hospital and attracting individuals seeking beauty treatments to visit the hospital.
Content Highlights
- By providing scientific explanations and answering questions on the Zhihu platform, we aim to establish a connection with users and enhance their familiarity and trust in the hospital’s doctors.
- Collaborating with hospital consultants, we will attract users online to come to the hospital for consultations and treatments.
Achievements
Increase brand exposure and attract a precise user demographic.
Encourage target users to visit the hospital for consultations and treatments in-person.
