Xiaohongshu (RED)

Xiaohongshu SEM: Target Search Intention on RED for Beauty Interest | Loretta, Japan

Xiaohongshu SEM: Target Search Intention on RED for Beauty Interest | Loretta, Japan SEM to help maintain the brand content exposure in the top 8 position Project Overview Advertiser: Loretta Objective: To gain users attention through SEM Strategy SEM to help maintain the brand content exposure in the top 8 position and achieve 1+1>2 by […]

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Xiaohongshu Mass Blogger Seeding to Attract Chinese Tourists’ Attention on a Hong Kong Beauty Brand | RED CSEO

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Xiaohongshu Mass Blogger Seeding to Attract Chinese Tourists’ Attention on a Hong Kong Beauty Brand | RED CSEO To attract a large number of Chinese tourists to visit the retail stores in Hong Kong to purchase products and improve the revenue. Summary To attract a large number of Chinese tourists to visit the retail

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How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO

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How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Summary To rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Achievements Successfully ranked a total

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How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?

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How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing? Driving product awareness through micro-influencer campaigns in China Summary An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform Achievement Successfully launched a viral product Sales volume

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Market to Chinese Tourists through Xiaohongshu

How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu

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How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu Driving awareness and generating sales through a CSEO campaign boosted by WOM Summary We were tasked with marketing a local vintage watch shop – that was previously only frequented by local customers – to Chinese tourists, unlocking a new revenue stream. Achievement

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Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing

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Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing Summary We were tasked with helping a well-known shopping mall spread awareness about its promotional events, generate more traffic from Chinese tourists and raise brand influence. At the same time, we also created a digital check-in hotspot to raise further awareness, boosted by social proof.

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CHINA KEY MEDIA

CHINA KEY MEDIA

CASE STUDY

CASE STUDY