Rednote (Xiaohongshu) Marketing 2024: Seeding Campaign Strategies
Rednote (Xiaohongshu) has continued to refine its product seeding strategy, introducing powerful tools like LingXi and JuGuang to help brands optimize audience targeting, budget allocation, and conversion tracking. This article explores the best practices for Xiaohongshu audience growth, including Crowd Backflow Model, AIPS Audience Asset Model, and I+TI audience scaling.
Want to elevate your Rednote (Xiaohongshu) marketing strategy? Contact OctoPlus Media today for expert insights on seeding strategies, influencer collaborations, and campaign optimization!
Must-Know Tips for Xiaohongshu Seeding
1. Is Xiaohongshu’s “Crowd Backflow Model” Just a Strategy or a Product Feature?
Xiaohongshu has been emphasizing its “Crowd Backflow Model”, but is it merely a strategic approach, or does it actually have productized capabilities?
Xiaohongshu “LingXi” Offers an Established Product Feature
On Xiaohongshu LingXi, there is an existing product feature that supports this approach. By using the “Insight – Crowd – Crowd Recommendation” function, you can select a seed audience and receive prioritized and layered crowd recommendations.
How to Select a Seed Audience?
- It is recommended to use existing product/loyal customer data, collaborate with external data sources, or leverage store visitor data.
- Manual selection of audience tags is also possible.
2. How to Allocate Your Budget Effectively?
When implementing Xiaohongshu’s Product Seeding Strategy (KFS), smart budget allocation is key to maximizing exposure. Here’s how you can optimize it using Xiaohongshu Linglu:
Use Industry Benchmarks
Leverage Linglu’s “Industry Benchmark” tool to analyze top brands’ penetration rates across audience segments, helping you set realistic goals.
Data-Driven Budget Allocation
With Linglu’s “Penetration Strategy” module, input your total budget and audience targets to receive automated touchpoint allocation recommendations.
Optimize Multi-Touchpoint Distribution
The “Touchpoint Allocation” tool ensures your budget is efficiently distributed, enhancing reach and engagement.
3.What is the Relationship Between AIPS Audience Asset Model and Crowd Backflow Model?
The Xiaohongshu AIPS Audience Asset Model measures audience influence depth, based on Kotler’s 5A Theory, which tracks users from seeding (Awareness) to purchase decisions. At each stage, audience clusters accumulate, forming brand or SKU audience assets.
AIPS Audience Asset Model Breakdown:
- A (Awareness):I know this product.
- I (Interest):This product attracts me.
- T (True Interest):I want to learn more and consider buying.
- P (Purchase):I bought this product.
- S (Share):I share my experience with others.
The Crowd Backflow Model helps brands scale audience reach, reflecting audience influence expansion. Each layer in the Crowd Backflow Model (Core, High-Potential, and Broad Audience) follows the AIPS framework to drive organic growth and conversion.
4. How to Rapidly Accumulate I+TI Audience on Xiaohongshu?
Scale I+TI Audience with Smart Investment
Through Xiaohongshu Aurora Backend, brands can activate one-click smart investment to efficiently scale I+TI audience levels. Once the audience reaches a certain size, manual dynamic retargeting can further accelerate audience growth.
Data-Driven Optimization
Big data analysis shows that this capability can reduce I+TI audience acquisition costs by an average of 54%, making seeding campaigns more cost-effective.
5. How to Improve Seeding Accuracy and Effectively Activate Your Target Audience on Xiaohongshu?
To enhance SPU audience penetration and business contribution, Xiaohongshu offers a comprehensive seeding product solution, covering audience recommendation, buying intent matching, penetration tracking, and impact optimization. Here’s a step-by-step breakdown:
🔹 Step 1: Audience Recommendation
- Identify and expand potential seed audiencesusing Xiaohongshu Linglu’s Audience Recommendation
🔹 Step 2: Buying Intent Matching
- Use multi-group audience & content testingfor optimized targeting.
- Tools: Note Analysis, Audience Package Reports(Linglu & Juguang).
🔹 Step 3: Audience Penetration
- Leverage scientific budget planning and strategy optimizationto drive audience engagement.
- Tools: Audience Asset Tracking & Penetration Monitoring(Linglu).
🔹 Step 4: Impact Optimization
- Measure audience contribution, track decision-making paths, and identify new opportunities.
- Tools: Business Impact Metrics & Third-Party Data Validation(LingXi & JuGuang).
Maximize Your Xiaohongshu Seeding Impact
With Xiaohongshu’s seeding product solutions, brands can precisely target and activate the right audience at every stage—from identifying seed users to optimizing business impact. By leveraging LingXi & JuGuang tools, you can ensure data-driven decision-making, audience penetration, and performance tracking to drive sustainable growth.
Ready to take your Xiaohongshu marketing to the next level? Contact OctoPlus Media team today for expert strategies on Xiaohongshu audience seeding and campaign optimization!
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