Report Sharing | 2024 Pet Industry Comprehensive Analysis: Trends and Opportunities in China Market

The pet industry, one of the most dynamic and promising sectors in the economic market, is undergoing a comprehensive transformation from traditional pet care to scientific pet care. This shift is driven by evolving consumer perceptions, where pets are increasingly viewed as integral family members rather than mere companions.

This 2024 Pet Industry Trends and Xiaohongshu’s Impact Analysis Report explore the latest consumer insights for brands to stay ahead in the China market.

The report provides a succinct overview of its key insights on:

Consumer Behavior and Decision-Making

• The modern pet owner is proactive in acquiring pet knowledge, with Xiaohongshu deeply influencing every stage of their decision-making journey. From awareness to purchase and sharing, the platform plays a critical role. Notably, 53% of core pet owners turn to Xiaohongshu for pet-related knowledge, 52% are influenced to try new products, and 60% purchase and 51% share their experiences on the platform.

Market Growth and Product Trends

• The pet industry market is expected to continue expanding in 2024. Pet owners’ shopping needs have evolved beyond basic supplies to include advanced products and services. This growth is driving four major product trends: pet food, pet snacks, pet health, and pet services. Each of these categories presents significant opportunities for market expansion and innovation.

Impact of Xiaohongshu on Pet Owners

• Xiaohongshu’s influence on pet owners is undeniable, shaping their perceptions and decisions. The platform’s integration into the consumer journey highlights its importance for brands aiming to capture and engage this audience effectively.