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China Marketing Insights Monthly Newsletter [April 2022] Hello, Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look […]

China Marketing Insights Monthly Newsletter [October 2021] Hello, Welcome to our October Newsletter. Tech crackdown is getting serious traction. We cover some of the major developments this month – LinkedIn scaling down in China, opening up of walled gardens, ban on cross-border transfer of data, approved news outlets & ban on private capital in news

China Marketing Insights Monthly Newsletter [July 2021] Hello, Welcome to our July Newsletter. You might have read several news about stricter data privacy control in China, several apps removed from stores, no new user registrations, multiple companies have pledged to follow new guidelines, Alibaba and Tencent are opening up their respective ecosystem to each other.

China Marketing Insights Monthly Newsletter [October 2020] Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at

China Marketing Insights Monthly Newsletter [April 2021] Hello, Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there

China Marketing Insights Monthly Newsletter [November 2021] Hello, Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update. In this issue, we look

China Marketing Insights Monthly Newsletter [December 2021] Welcome to our December Newsletter. We start our newsletter with monthly update on tech crackdown, hopefully, as the year comes to a close and we move into 2022 there is more normalization in the crackdown and more certainty for everyone involved. In this issue, we look at insight

China Marketing Insights Monthly Newsletter [June 2020] Hello, Welcome to our June Newsletter. Chinese tourists are slowly regaining their confidence in domestic & eventually in international travel. When borders open, Chinese travellers will be first to travel, and peak recovery time is expected to arrive after September with bookings that seem to even out at

China Marketing Insights Monthly Newsletter [August 2020] Hello, Welcome to our August Newsletter. China is further easing restrictions within its border as we see from news headlines, Wuhan held a weeklong beer festival and, internationally much covered, thousands dance away in a pool party; Beijing is reducing restriction on face mask requirement in the capital.

China Marketing Insights Monthly Newsletter [January 2021] Hello, Welcome to 2021! In this newsletter, we cover final few key insights report released towards the end. First is Douyin’s 2020 data report, next 2020 Little Red Book report on rise of Maternal & baby industry within the app.  As 2021 is getting started, we have marketing