What is Xiaohongshu? 【Posted on: 2019 February】 Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos […]
Xiaohongshu KOL & Mass Influencer WOM Seeding | Fashion Brand, Japan Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japanese classic sports fashion brand Summary Through content seeding to attract users to pay attention to both online and offline stores. OctoPlus Media optimizes the ranking of Japanese classic sports
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Xiaohongshu SEM: Target Search Intention on RED for Beauty Interest | Loretta, Japan SEM to help maintain the brand content exposure in the top 8 position Project Overview Advertiser: Loretta Objective: To gain users attention through SEM Strategy SEM to help maintain the brand content exposure in the top 8 position and achieve 1+1>2 by
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Xiaohongshu Mass Blogger Seeding to Attract Chinese Tourists’ Attention on a Hong Kong Beauty Brand | RED CSEO To attract a large number of Chinese tourists to visit the retail stores in Hong Kong to purchase products and improve the revenue. Summary To attract a large number of Chinese tourists to visit the retail
How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Summary To rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Achievements Successfully ranked a total
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How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing? Driving product awareness through micro-influencer campaigns in China Summary An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform Achievement Successfully launched a viral product Sales volume
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How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu Driving awareness and generating sales through a CSEO campaign boosted by WOM Summary We were tasked with marketing a local vintage watch shop – that was previously only frequented by local customers – to Chinese tourists, unlocking a new revenue stream. Achievement
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Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing Summary We were tasked with helping a well-known shopping mall spread awareness about its promotional events, generate more traffic from Chinese tourists and raise brand influence. At the same time, we also created a digital check-in hotspot to raise further awareness, boosted by social proof.
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App of the month – XIAOHONGSHU Xiaohongshu, also known as Little Red Book, It’s one of the largest and fastest growing social e-commerce apps in China, and unlike other e-commerce platforms, it started as a community where users can post product photos with reviews and tips for other users to read, comment, and save to
Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in
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