Strategic Little Red Book Management: A Deep Dive into Platform Rules and Prohibited Behaviors
Little Red Book Community Rules Center Usage Guidelines
Little Red Book Community Rules Center – Helps everyone understand platform rules comprehensively, including interpreting community conventions, review and messaging rules, and records of note violations. This assists in better addressing questions during note publication and appeal processes.
Where to find the Rules Center:
1. Click on “Me.”
2. Navigate to the “Three Bars” in the top left corner of the page.
3. Go to “Creation Center.”
4. Select “Creation Services.”
5. Choose “Rules Center.”
Little Red Book (XIaohongshu）Rules Center Usage:
• Violation Publicity & Violation Records: View recent official violation lists and detailed violation records of Little Red Book users. Appeal and modify corresponding content as needed.
• Detailed Interpretation of Community Conventions: Official interpretations of community conventions, “Sincere Sharing in My Opinion,” and “Interviews with High-Quality Authors” provide insights into what to pay attention to in community conventions and how users can understand them.
• Creation Guidelines: Guidance on modifying content received from the Little Red Book team, how to write recommendation notes, and understanding discouraged content directions.
Common Pitfalls in Little Red Book (Xiaohongshu) Account Management| Violations
Pitfall 01: Inclusion of Promotion and Drainage Information
Including QR codes or other platform drainage information may be considered advertising and lead to restricted visibility.
Pitfall 02: Frequent Deletion and Hiding of Notes
Frequent deletion or hiding of notes, especially those containing QR codes or drainage information, may be viewed as advertising and result in restricted visibility.
Pitfall 03: Long-Term Inactivity or Excessive Posting
Accounts with no content updates for an extended period (over a week) may be deemed inactive. Additionally, bulk updates of multiple notes may trigger system detection and result in restricted visibility.
Pitfall 04: Drainage Behavior in Private Messages
Frequent private messages containing drainage-related violations may lead to risks such as being muted or other penalties.
Pitfall 05: Lack of Verticality in Content Topics
Content that lacks focus or is disorganized may affect distribution if it doesn’t align with the platform’s expectations.
Pitfall 06: Negative Direction in Cover Images
Deliberately using exaggerated, distorted, attention-grabbing, or morally questionable expressions in cover images for product recommendations may be considered a violation.
Pitfall 07: Repeatedly Switching Accounts on the Same Phone
Frequently switching between multiple accounts on the same device may be identified as suspicious behavior by the system.
Pitfall 08: Content Containing Violation and Sensitive Words
Notes containing platform or industry violations or sensitive words may impact traffic and result in violation records.
Pitfall 09: Frequent Violation Records
Repeated violations of platform rules, including violations in profiles, nicknames, avatars, or joining forbidden industry topics, may lead to serious consequences such as muting or account suspension.
Pitfall 10: Publishing Duplicate, Plagiarized, or Copied Content
Uploading notes with duplicated, stolen images, or copied content is considered a violation.
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