The Features of WeChat Channels l Introduction to WeChat Channels
Welcome to our Cantonese edition of China Marketing Academy.
Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel.
In this video, our WeChat marketing coach, Hilson will talk about the features of WeChat Channels.
Presented by:
Cover topics:
Knowledge and strategies for eCommerce marketing in China – B2C market in China, marketing tools in China, etc.
◆ Hilson Hong
China Marketing & Cross Border Ecommerce Coach
Hilson has previously worked at WeChat, had taken care of many crossborder WeChat projects such as Mannings mini program mall, Heytea mini program overseas payment; Macau electronic consumer voucher…
Now with OctoPlus Media, Hilson would like to help Global brands leverage a mix of innovative marketing solutions to succeed in China.
微信視頻號的特點
微信視頻號相比較於其他的短視頻平台，有一個明顯的優勢就是利用了微信生態圈，用戶不需要重新下載打開另外的APP，並且微信視頻號的好友推薦利用了原有的微信好友體系，對於微信用戶來說相當於是微信這個APP又新增了一個功能，無需從零開始重新去註冊以及建立社交關係。
微信視頻號的功能，可以看做是微信朋友圈功能的一個延展與補充，原本使用朋友圈可以分享圖文，以及30s內的短視頻，而微信視頻號打破了這個視頻的時長限制，讓用戶可以創作內容更為豐富的視頻內容。
視頻號除了發視頻還有哪些功能？
對於已有微信小商店的商家，或者已經創立了自身品牌小程序的商家來說，微信視頻號可以與微信小商店或者小程序進行關聯，在視頻號中進行帶貨。此外，微信視頻號也可以開直播，在發布視頻的入口，可以發起直播或者設置直播預告。如需在直播中進行帶貨，也可以提前上架商品，在審核通過之後可以在直播間進行商品講解，用戶也可以直接在直播間購買商品。這裡需要注意的是，關聯的小程序與視頻號需要主體一致，超級管理員都要一致，視頻號的管理員需要是小程序關聯的推廣者角色。
微信視頻號為了視頻創作者提供了新的傳播途徑，尤其是對於企業來說，微信視頻號與小程序的關聯，令小程序也成為品牌微信生態中重要的私域流量運營內容。
Learning from China Marketing Academy? You will never regret doing so because you will:
- Equip yourself with the latest trends and strategies and develop your career by producing better marketing results for your company.
- Expand your knowledge of Chinese digital marketing by learning new skills and filling in the gaps.
- Create more possibilities for yourself. Understanding the ins and outs of effective marketing in China is important for any organization seeking to grow internationally.
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