TikTok's TV version has launched in Malaysia and is now available in Europe, America, and Southeast Asia

TikTok TV is expanding its global reach with its recent launch in Malaysia, adding to its presence in Europe, America, and Southeast Asia. As the name suggests, users can easily watch TikTok content on their televisions, just like they would on their phones. After logging in to their accounts, users can see For You, Following, and Discover. The only difference between the TV and phone versions is that TikTok TV has an autoplay feature, which means new content can be continuously watched without any operation. In order to make it easier for users to use the app, TikTok has also launched the TikTok for Android TV application in the above-mentioned markets, which supports playing on a variety of televisions such as Sony, Hisense, TCL, and Skyworth.

TikTok’s TV launch in Malaysia marks a significant step forward in the company’s marketing strategy. The platform’s unique algorithm and ability to attract and engage users of all ages have made it an essential tool for businesses seeking to tap into China’s dynamic digital landscape. By incorporating TikTok Marketing into their China Marketing plan, companies can take advantage of the platform’s massive user base and high engagement rates to drive sales and boost brand awareness. The TV version of the app also presents new opportunities for TikTok to expand into new user groups and new usage scenarios. The television scene is different from the mobile scene, with users tending to be older and the viewing environment being more family-oriented, suitable for group viewing. This provides unique requirements for the app’s content recommendation mechanism and offers more opportunities for TikTok’s overseas commercialization.

Overall, TikTok TV’s expansion into new markets presents exciting possibilities for businesses looking to leverage the platform’s reach and popularity in their marketing efforts, especially those seeking to tap into the Chinese market.