Tongcheng Travel – China’s leading travel service OTA APP Advertising to Chinese Travellers
Tongcheng-eLong is a leading travel service platform formed through the merger of Tongcheng Network and eLong Travel Network, a subsidiary of Tongcheng Travel. Tongcheng-eLong officially changed its name to Tongcheng Travel in 2021, providing customers with a one-stop platform for transportation, accommodation and round-the-clock services. Tongcheng Travel will focus on young, individual and fashionable consumer groups and provide smart, safe and convenient travel services.
Currently, Tongcheng Travel has launched a number of one-stop travel services, including travel protection, 7*24-hour protection, warm escort protection, rapid response to complaints, advance compensation protection and many other measures. Tongcheng Travel successfully moved away from the previous model of the initial stage of OTA development and began to transform into an ITA (Intelligent Travel Assistant). Tongcheng Travel provides online booking services for up to 790,000 overseas hotels and homestays and covers 1.1 million international flight tickets. Tongcheng Travel has 90% of registered member activity, and the highest app open rate, up to 90% after downloading the Tongcheng Travel app.
User Profile Analysis
- Covers 42.5% of the OTA market, holds the largest share
- 64.7% repeat purchase order ratio
- 205 million MAU, 30 million DAU, 250 million+ average daily impressions
- The proportion of male users is prominent, as high as 52%, and 48% are female users
- Preparation before travel
- APP/PC international hotel
- APP/PC international air tickets
- APP/PC outbound travel resources
- APP/PC visa banner
- Tongcheng checker/KOL: accumulated 1,000 + top quality checkers, held 550 + global tourism events, cooperate with 100 + government tourism bureaus, and experienced 3000 + tourist attractions. Provide celebrity effect, unique perspectives and massive exposure
- APP international hotel order completion page
- APP/Mini-program travel assistant
- APP push
- Tongcheng & Tencent ecosystem
- Destination chat groups: Invite users to join a group chat after placing an order, and up to 85% of invitations are accepted
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