VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers

VariFlight revolves around a solid triangular ecosystem of civil aviation travel: the main body of the civil aviation industry players, commercial customers and passengers. VariFlight has processed 1,600 flight information per second, 94% real-time data on international flights, 100% real-time data coverage for domestic flights and provides data and hardware solutions for more than 80 airports in China. In addition, it builds data processing and application capabilities for enterprises to improve decision-making and operational efficiency. At the same time, it provides comprehensive one-stop travel services such as airport radar information to civil aviation industry insiders and travel transportation and accommodations recommendations to the passenger, and provides passengers with travel management services so that passengers can reach their destination on time.

User Profile Analysis

• Leading position in the aviation industry
• 90 million+ registered users 26 million+ MAU, 5million+ mobile DAU
• 32+ million Weibo fans, 1.5 million+ WeChat fans, 24,000+ high-quality content in the flight industry
• The proportion of male users is prominent, as high as 54%
• The main user group is 24-40 years old, reaching 49%; 63% of users are married
• 45% of users are located in first-tier cities and 19% in new first-tier cities
• Most of the users are frequent travellers, with 69% of users flying more than 11 times
• The main active use time is distributed between 9 am – 8 pm, mostly during working hours

Most of the users of VariFlight are high-net-worth young elites, most of whom have a higher education background, with 79% of users having a bachelor’s degree or above, and 23% having a postgraduate degree. The core user group is mainly business travellers or leisure, the business travel elite group is mostly business elites and senior white-collar workers, while the leisure travel group mainly focuses on luxury travel and quality of life.

VariFlight Advertising Inventory

• Open screen advertisement: located at the core focus of the APP launch, supporting static advertisement, GIF advertisement, and video advertisements format
• Homepage pop-up window, function combination pop-up: located at the core focus of the APP launch homepage floating layer, with manual close settings, supporting static advertisement and intelligent function placement ads (implanting creative display according to local weather or airport congestion to enhance user attention)
• VariFlight’s high-exposure touchpoints