WeChat Launched the Live Streaming Function
【Posted on: 2020 March】
WeChat just launched the live streaming function, the major brands are rushing to enter the market. Through WeChat live streaming, users can watch the live streaming and buy products; Participate in interactive activities such as likes, comments, lucky draw, coupon, etc. Users also can directly share the mini program live to WeChat friends or WeChat group chat, it will further increase user number. For brands, WeChat mini program live streaming can increase the traffic entrance, directly bring users to the live steraming e-commerce to promote sales transformation, conversion rate will be high; For consumers, since all visits, interactions, and tyransactions are all happened in Wechat, there is no need to jump to other platforms, it seamlessly provide a smoother shopping experience.
On International Women’s Day, there are nearly a thousand Chinese brands in WeChat mini program for the first show of the festival live streming. Shopping guide, Influencer, KOL, designer, model, CEO, have become the anchors of the live studio host. The highest unit price of live streaming reached 5300RMB, and the transformation of female fans was obvious. For brand Ochirly +, on March 8, GMV(Gross Merchandise Volume) increased by 180%, and orders increased by 12 times during the live streaming.
Tencent Live
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