WeChat Moment Shopping Ads
WeChat ads had officially launched their upgraded version of “Moment Shopping Ads”, this helps advertisers to satisfy their creative advertising materials. The ads supported a main material and 3 sub materials, advertise as a combination material is
easier to catch public eyeballs instead of single material.
The “Moment Shopping Ads” support video and visual materials in one single ad, the video can be use as main material and the 3 sub materials can be support by visual to present product / series SKU, public able to watch the brand video and product details, it is easier to create sales conversion.
Main Material and Sub Material can support different landing page directing (the landing page must be same category), advertisers can choose Promotion Page, WeChat Mini Program, simplified version of webpage, Mini program promotion page. If uses mini program as landing page, the 3 visuals at sub materials are able to support different links/landing pages. By clicking different visuals, it able to directed to different product SKU pages and helps to shorten the process of purchasing and improve the sales conversion.
WeChat Moment Shopping Ads are suitable for various marketing scenarios.
1) Products Promotions: Main material feature product functions, Sub materials feature different colors or taste. For clothing categories, the main material can feature model’s outfit, and sub material can display photos of that series.
1) Seasonal Promotion: The Main material feature the marketing benefits, such as promotional posters, event videos and the sub materials feature the promotional products.
1) Multiple Scene Display: The main material features the core product & selling point, and the sub materials feature the scene of product usage.
The bidding and promotion feature of WeChat Moment Shopping Ads are now officially launched. OctoPlus Media provide one- stop solution WeChat Marketing Services. We build your community and grow your brand! We help brands target and acquire the right customers efficiently and effectively.
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