What is a WeChat Mini Program? What is the difference between a Mini Program and an App?
【Posted on: 2019 March】
Looking for an easy-to-use application? The WeChat Mini Program is a no-fuss, incredibly lightweight application that can be opened readily, without a prior WeChat app download. Boasting the utmost convenience, it’s known for having zero download and installation requirements.
To understand the WeChat Mini Program, one must experience it firsthand to understand its powerful capabilities. Firstly, it features lightning-fast speeds. When the Mini Program was first introduced, it was dubbed as “black technology”. Furthermore, the use-cases of WeChat Mini Program are nearly limitless. For example, the “Say it with Starbucks” applet of “Starbucks China” experienced resounding success with its custom e-gift cards. Numerous luxury brands have tapped upon the power of User-Generated Content (UGC) for membership engagement. Here at OctoPlus, we develop a variety of applets for our clients, including anywhere from commerce to membership types.
Excited to leverage upon the boundless potential of WeChat Mini Program? Let OctoPlus answer your enquiries and to kick-start your journey into marketing success! Stay tuned for our WeChat Q&A 100 series to learn about more WeChat features.
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