What is WeChat Official Account and why it is the “Must-Have” Social Media Account in China?
【Posted on: 2019 February】
WeChat, China’s hyper-utility super app, combines the various aspects of multi-purpose messaging, social media and mobile payment into a highly user-intuitive platform. According to Tencent, WeChat is an “integrative content platform where companies can promote their brands to billions of WeChat users through WeChat channels, thus reducing propagation costs while raising brand popularity and influence.” With over 902 million daily active users, WeChat is the most popular mobile app in China with its strongly-rooted presence in major industry sectors. Propelled by its fast-growing worldwide expansionary campaigns, WeChat has successfully achieved global implementation, with up to 70 million overseas users and a growing presence in 40 countries.
A must-have for all businesses looking to expand in China, the WeChat Official Account provides client-centric communication streams for enhanced company-consumer connections by opening your brand’s gateway to a growing Chinese market audience of 1 billion and more.
Speak to our friendly consultants and let us help you get onboard with WeChat today. We look forward to answering more questions about WeChat in our upcoming 100 Q&As series!
Feel free to talk to us
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
