What kind of content should I put on Xiaohongshu to attract and convert customers?

3 types of content that you should put on Xiaohongshu to attract and convert customers:

1. Content that reflects real life: such content helps to drive resonance and relatability among customers, which in turn make it easier for them to picture what it would be like to have your product.

2. Content that holds value for the customer: for example, “how can I enhance my facial features with makeup?” could be a topic that beauty consumers would find helpful. Besides the content itself, it’s important to consider the title and visual assets that will go with it. Just a little tip – consider using keywords such as “trying out the NEW”, “hacks”, “most underrated”, “tips”, etc. as that can help boost your CTR by two or more times and convert customers.

3. Content that shows social proof: this can give customers more confidence in making a purchase. It can be done in a number of different ways, including celebrity endorsements, behind-the-scenes footage, before and after comparisons, interviews and reaction videos, reviews, etc. Especially for brands looking to showcase products backed by research and technology, giving the consumers a peek into the process behind the product can boost trust. More trust converts to more sales.

Having trouble deciding what content would work best for your brand? Don’t worry. Contact the OctoPlus Media team today for your one-stop Xiaohongshu content marketing solution.

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