Why are there so many Mini Programs on the rise in China? Do Baidu and Alipay also have them?
【Posted on: 2019 March】
Mini Programs are unique in that they don’t need to be downloaded or installed, and users can use them right away without having to register or log in. They simply sync information such as mobile phone numbers or usernames with the platforms they’re hosted on, such as WeChat. This offers unparalleled convenience beloved by the Chinese.
Hence, Baidu and Alipay have also launched their own Mini Programs. They’re not alone either; China’s largest mobile phone manufacturers – such as Xiaomi, Huawei, OPPO, vivo, Gionee, Meizu and more – have also released Mini Programs on their own platforms.
That’s why both local and international businesses in China are investing heavily into creating Mini Programs. And with 230 million daily users, WeChat is the perfect platform for you to start entering the Chinese market.
Stay tuned to our WeChat Q&A 100 Series to learn more about how WeChat works. https://www.octoplusmedia.com/knowhows/
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