Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies?

According to media reports, Xiaohongshu is going to release “Xiaohongshu Eco Judge” function. This is quite similar to “Xiaohongxin (Little Red Heart)” that we introduced before, which is their management method with supervisory power.

Then what is the difference between “Eco Judge” and “Xiaohongxin”? “Eco Judge” can execute voting to users who were reported multiple times but with no definite judgment, and they can decide whether these users’ posts can be displayed or not. As of now, there are a group of users who already received the right to become an “Eco Judge”.

However, there are some requirements to become an “Eco Judge”. Only users who have met these requirements will receive an invitation from “Eco Judge trainer” of Xiaohongshu’s internal testing team. After receiving the invitation, the users need to answer 12 questions and get more than 9 of them right. Users who have passed the test will move on to next can finally become an “Eco Judge”.

Now you might be wondering if this is a good thing or bad thing to companies. Companies don’t need to worry too much, as we can’t avoid this big trend that Xiaohongshu’s supervisory power is increasing. If you would like to know more about the latest policy and trends on Xiaohongshu or find a one-stop solution for managing Xiaohongshu brand accounts and store that help you boost your brand’s influence on Xiaohongshu, get in touch with the OctoPlus team today. We will provide you most professional Xiaohongshu management service.