Xiaohongshu (RED) Marketing Tricks: Unlocking Efficient Traffic on Xiaohongshu Posts (Part 5)
How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions.
The sections covered will include:
- The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One
- Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part Two
- Captivating Xiaohongshu Notes: Boosting Exposure and Utilizing Data Insights ⇐ Part Three
- The Comprehensive Marketing Guide to Note Compilation on Xiaohongshu.⇐ Part Four
- Unlocking Efficient Traffic Generation on Xiaohongshu
- Xiaohongshu Marketing Tips: Boost Your Success on the Platform
1. Do I need to tag my location? Can I tag locations overseas?
If you require local traffic, it is beneficial to tag your location. For business accounts, you can also associate your store address. It is acceptable to tag locations overseas as Xiaohongshu has a considerable number of international users.
2. One of my notes went viral, and many people are asking how to contact me. How can I automatically add them on WeChat?
You can utilize Xiaohongshu group marketing methods, which are both safe and effective.
3. How should I respond if someone asks for a link or contact information? Will mentioning that I sell my own products scare them away?
In the comment section, reply with something like “I have replied to you,” and guide the user to check their messages. In private messages, you can directly state that it is your own product. If you are concerned about scaring them away, mention that it’s not convenient to share links there and suggest moving the conversation to another platform. Additionally, you can add: “XXo.”
Please note that most Xiaohongshu users have a strong intention to make purchases, and those who can be easily scared away are likely not your targeted customers.
4. Can I change my Xiaohongshu ID to my WeChat ID for attracting followers?
Yes, you can, but not all users will understand this implication. You may need to provide some guidance for them to add you.
5. Is there any hint words that I can use instead of directly mentioning WeChat when someone privately asks for it?
You can use phrases like “add Wei,” “add V,” “add VX,” “Wei▼,” “V heart,” or similar variations. The system can recognize these phrases, but they may not always be flagged as violations. It’s risky to directly mention “WeChat” in text, so using different images as hints is safer, but be careful not to overuse them.
6. Is it allowed to share links in private messages?
No, it is against the rules. It is better to guide users to communicate through WeChat and share links there.
7. Some of the follower asked for my contact information but didn't add me in the end. How should I handle this situation?
The open rate of Xiaohongshu messages is generally low, and it may take a while for followers to reopen your message. You can follow up with a reminder, and some followers may respond after seeing the notification. However, it is also possible that they found another option, considered it troublesome, or simply forgot about it.
8. If private messaging for promotional purposes violates the rules, how should I handle it?
Take a one-week break and refrain from any further rule-violating activities. Give your account some time to rest.
9. Is it effective to divert traffic by promoting in other users' comment sections?
It can be effective, but there is a risk of malicious reports from competitors or the original author deleting the comment. It doesn’t work every time.
10. When advertising, should I focus on likes, saves, followers, or views for better results?
These three parameters (likes, saves, followers, views) correspond to users with different behavior habits. For example, if you choose to promote likes and saves, you will be targeting users who are accustomed to liking and saving content.
The benchmark for advertising is to select notes with good baseline metrics, such as newly published notes with a certain level of interaction. You can choose to advertise immediately. My suggestion is to start with a small budget and test the preferences of users for your new note by selecting views or video plays. Based on user interest, you can modify the title and cover image accordingly.
11. What is the best time period for advertising? How long should the ads run?
The optimal timing for advertising depends on the user profile in your specific category. For some categories, the afternoon may yield better results, while for others, the evening may be more effective. For example, if your target audience consists of older users, starting advertising at 6 AM may yield good results.
As for the duration, it is generally recommended to test the ads for 12-24 hours. However, it depends on the quality of your note and user habits. Each account is different, so in the initial phase, you can set the same note for both 12 hours and 24 hours with a small budget. Adjust the duration based on the feedback data.
The benchmark for advertising is to select notes with good baseline metrics, such as newly published notes with a certain level of interaction. You can choose to advertise immediately. My suggestion is to start with a small budget and test the preferences of users for your new note by selecting views or video plays. Based on user interest, you can modify the title and cover image accordingly.
12. How can I attract local traffic for my physical store?
Make sure to tag your geographical location (available in both your account and note). Additionally, include local keywords in your note’s content, as it will help attract local traffic to your store.
13. Does having more followers on a business account lead to better traffic conversion?
There is no direct relationship between the two. Followers indicate an interest in your product or store and represent potential customers, but it doesn’t guarantee traffic conversion. Therefore, instead of focusing solely on gaining followers, pay more attention to the effectiveness of traffic conversion.
14. My notes have good interaction, but no one inquires about purchasing. How can I improve my traffic conversion?
Viral or popular content may not always attract targeted traffic. Especially if your viral note has no connection to your product, why would people be motivated to make a purchase? You need to use your product to attract people, and only then will they actively inquire and make purchases. Don’t focus too much on pursuing viral content.
Next, we will share about Xiaohongshu Marketing Tips: Boost Your Success on the Platform. If you wish to know more about Xiaohongshu Marketing or China Marketing, please contact us with the form below!
Feel free to talk to us
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
