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2023 Latest China Consumer Report and Key China Consumption Trends Recent macroeconomic challenges have dampened Chinese consumer morale after years of exuberant economic expansion and growing consumer spending. Consumers’ expectations were obscured by stock market declines, a drop in real estate transactions, and mobility limitations meant to contain the COVID-19 virus. We have extracted the

2022 China’s Trendy Sports Advertising & Consumer Insight and Sports Marketing Analysis In recent years, trendy sports have gradually emerged in China, sports include cycling, surfing, rock climbing, frisbee, e-sports, etc. Among these various niche sports segments, hip-hop, skateboarding and skiing are more mature. Trendy sports are more fun and socially, diverse, easy to learn,

2022 – 2023 China’s Pet Industry Marketing and Consumer Research The economic scale of the pet consumer market has been expanding in China in recent years, with the rise of the trend of exquisite pets breeding, pet owners buy pets New Year meal sales increased by 64% YoY, pet New Year clothing sales increased by

2022 China’s Beauty Industry Marketing Hot Topics and Latest Trends The consumer market in China’s beauty industry has always remained high, especially consumers’ enthusiasm for beauty and skincare products. We have summarized the KOL launch strategy, hot topics, trends and innovative marketing in the beauty industry in 2022 based on the “Miaokan · Beauty Industry