China Marketing Academy

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. Do you know that you can link WeChat Channels […]

How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the

WeChat Service Account vs Subscription Account There are 2 types of WeChat official account which are subscription account (订阅号) and service account (服务号), but what are the differences between these two? In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account. Presented by: Cover topics:

How to register Douyin Verified Business Account Douyin, also known as Chinese Tiktok, is the fastest growing brand and also currently the largest short video platform in China. With more than 400 million DAU, it’s a leading short video app owned by ByteDance. The app has powerful editing capabilities and enables users to add music,

How to Create WeChat Oversea Official Account Step-by-step Have you ever wanted to create WeChat official account from overseas with a foreign business license but don’t know how? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat official account outside of China. Presented by: Cover topics: WeChat official account

Jubensha ! Role-Playing Game in China Jubensha has been a craze among the Chinese young generation. It’s an interactive game played by 4-8 people, sitting around a table, role-playing the characters in the script, and try to solve a homicide or mystery. In this video, our CEO of OctoPlus Media, Mia, will welcome you to

Introduction to Xiaohongshu Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Most of the Xiaohongshu users are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of

How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.

China’s Virtual Digital Human Influencer With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number

6 major import consumption trends of Tmall Global in 2022 | China Marketing Trends | Octoplus Media 根据天猫国际联合第一财经商业数据中心(CBNData)所发布的趋势前瞻报告，精准护肤、情绪香氛、零食化养生、轻运动穿搭以及低敏育儿是2022六大进口消费趋势，尤其在海淘热潮之下，跨境电商成了主要消费窗口。 在这期的视频中，我们的中国营销教练 Paris 将为您讲解2022 天猫国际6大进口消费趋势，千万不要错过！ Presented by: Cover topics: Live-Streaming ◆ Paris Live Streaming Coach Paris has solid work experience in various marketing fields including travel & tourism, health & fitness, hospitality and technology. Extensive experience with e-Marketing