Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part […]
WeChat Marketing – A Comprehensive Guide to WeChat Official Account Ad Formats WeChat advertising is a powerful marketing tool that leverages the vast user base and diverse functionalities of the WeChat platform. As one of the most popular social media and messaging apps in China, WeChat provides advertisers with a range of advertising formats and
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Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) As a crucial marketing platform for new consumer brands, many companies and businesses have set their sights on Xiaohongshu (Little Red Book). However, due to a lack of understanding about platform rules, community mechanisms, advertising techniques, and other issues, many brands have fallen into
Unleashing Effective Marketing Strategies on Xiaohongshu (RED): Navigating Account Restrictions, Rule Violations, and Boosting Traffic (Part 2) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance
Performance Report of Douyin, Xiaohongshu, and Bilibili during China’s 2023 618 E-commerce Festival Douyin E-commerce: Overall Sales Increased by 66% during the 618 Promotion On June 20th, Douyin E-commerce released the consumption data for their “Douyin 618 Good Goods Festival” campaign. The data reveals that from May 31st to June 18th, the cumulative live streaming
Xiaohongshu (RED) Marketing Hacks: How to Optimize Your XiaoHongShu Account for Success? Answers to Your Top 100 Questions (Part 1) The Basics: Everything you need to know about setting up a (RED) account and getting started on Xiaohongshu. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. Xiaohongshu Marketing
What is the Audience Profile of Xiaohongshu (RED) Users? A Demographic Breakdown Across Various Industries. Xiaohongshu, as the “consumer decision-making” platform in the minds of many young users, has significant commercial value. According to the latest data from the Qiangua Active User Profile Trend Report (Xiaohongshu Platform) published by Qiangua Data, Xiaohongshu currently has over
Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market Lvmama, one of the leading travel platforms in China, has transformed the way Chinese travellers plan and experience their journeys. Founded in 2008, Lvmama aims to provide its users with comprehensive and personalized travel services. In this blog post, we will delve into
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China Influencer Marketing Strategies and Tips: Leverage Influencer Marketing for Success in the 618 Shopping Festival In the ever-evolving landscape of e-commerce, brands are gearing up for the annual 618 shopping festival, the largest mid-year sales event in China. The importance of this event is undeniable, with brands investing heavily in stock preparation, marketing strategies,
China Industry Insights for Advertisers: Understanding China’s Consumer Market Growth in 2023 As a media advertising agency specializing in the Chinese market, we’re excited to share our insights on the predicted growth trends for China’s consumer market in 2023. Based on recent observations by Kantar Worldpanel (a subsidiary of CTR in China), we’ve identified four
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