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WeChat Account Content Management l Hong Kong Government l Hong Kong Monetary Authority

Account creation; Help the account to achieve goals such as gain followers, fission, and brand awareness
WeChat Official Account Management – HKMA
WeChat Official Account Management – HKMA

Project Overview

  • Advertiser: Hong Kong Monetary Authority
  • Overview: Account creation; Help the account to achieve goals such as gain followers, fission, and brand awareness
 

Content Angle

Content Marketing

  • Through content, attract the attention of accurate user groups to gain followers

  • Establish a column and invite industry insiders to share, and enhance the overall brand strength;

  • Various activities and conferences in the foreign trade industry helps enhance brand influence; 

Results

  • Fans and interaction overachieved expected KPI

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